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francescapermanentmakeup

Permanent Makeup Educator - Color Correction Expert — 20 years
Creator, The ReTone™ Method
🔜Brow Color Science
Orange, CA-francescapmu.com

You needed this today ❤️ #followyourdreams #faith You needed this today ❤️

#followyourdreams #faith #blessed
Do you know what’s inside your pigments? 🖤❤️💛 Know Do you know what’s inside your pigments? 🖤❤️💛 Knowing your colorants helps you make more thoughtful choices for your brows and color corrections.

Meet Carbon, Iron, and their helpers Reddy and Yellowy😜. They will help you understand why blacks look the same from the outside, but behave really different in skin! 

Did you love this educational reel? I had sooo much fun making it! 😆

Save it, share it, and follow for more pigment education with a little personality! 😂

Comment COURSE for updates on Brow Color Science, coming soon.

Comment ReTone to get the enrollment link and take your color correction skills to the next level.

#BrowColorScience #ReToneMethod #PMUEducation #PMUColorCorrection #permanentmakeup
The FIRST ever ReTone®️ hands on training dates ar The FIRST ever ReTone®️ hands on training dates are here! 

This is one of a kind course is finally enrolling in person students! 

Details 👇🏻

ReTone® Method 2 Day HandsOn Color Correction Course

Take your understanding of PMU color correction beyond theory and learn how to confidently approach real corrective cases with the ReTone® Method.

This intimate, 2 day hands on training is designed for permanent makeup artists who want to better understand undertones, saturation, color shifts, pigment selection, and strategic color correction and, most importantly, learn how to apply that knowledge in practice.

Day 1 -Theory & Practice
We’ll dive into the principles behind the ReTone® Method, learn how to assess unwanted healed tones, understand why colors shift, select the appropriate corrective formula, and practice the techniques together.

Day 2 Hands On Model & Q&A
You’ll put the method into practice by working hands on with a model. We’ll walk through assessment, color selection, correction strategy, application, and expected healed results. We’ll finish with an open Q&A so you can leave with greater clarity and confidence when approaching your own corrective cases.

Course Details

* 📅 November 1–2, 2026
* 2 full days of hands on education
* Maximum 4 students for personalized instruction
* Hands on model experience
* ReTone® pigment kit included
* Investment: $1,499
*Location: Orange, CA 

This is not about covering an unwanted color with more pigment. It’s about learning to read what is already in the skin, understand what it needs, and make intentional corrective decisions.

Real cases. Real corrections. Real results.
Only 4 students per class. 

Apply here 👇🏻👇🏻

https://Francescapmu.as.me/?appointmentType=98637326

#pmueducation #permanentmakeup #colorcorrection #pmubrows✍🏻️ #pmucorrection
2 years ago, ReTone® was just an idea. An idea bo 2 years ago, ReTone® was just an idea.

An idea born from years behind the machine, correcting color, studying healed results, making mistakes, learning, questioning, and realizing that there had to be a better way to teach color correction.

I poured so much of myself into building this method. The late nights. The countless hours of testing and studying. Recording the lessons. Second guessing myself. Starting over. And continuing even when no one else could see what I was trying to create yet.

Then ReTone became a course.
It became students.
It became a method being used by other artists.
And today, September 22, 2026, ReTone® officially became a federally registered trademark. 🥹

Seeing my name and something I created on this certificate is difficult to put into words.

For me, this isn’t just a registration number.

It’s proof that sometimes the ideas that live quietly in your mind, the ones you’re almost afraid to believe in, can become something real if you’re willing to keep showing up for them.

And this is only the beginning.

ReTone® is officially registered.
My heart is very full today. 🤍

It already felt full after speaking at the SPCP conference this weekend, in a room filled with so many talented artists sharing their knowledge with the world. 
But this one today was unexpected and gave me such an amazing sense of gratefulness. 

I put this course into words with no help, i did it piece after piece. It was like having a baby for the first time again. 🥹

To every artist who has trusted me, learned from me, supported me, or believed in this method: thank you for being part of its story.

#ReToneMethod #PermanentMakeupEducation #PMUEducation #PMUArtist #PermanentMakeup
Are you like Shelly who was continuously strugglin Are you like Shelly who was continuously struggling and running out of the door with her coffee, rushing to work and having to continuously check on her uneven drawn on eyebrows? 😬😬

did you know that all that frustration can be solved with permanent cosmetics? Yes Permanent cosmetics can be the solution to all your morning struggles. 

Let me give you the Eyebrows that your face deserves, that will just create a fresh and better version of you, enhancing your natural features. 

We are just an appointment away to become besties. 

Link in bio

#permanentmakeup #pmuartist #eyebrows #orangecounty #pmueducation
Today was one of those days that I know I’ll carry Today was one of those days that I know I’ll carry with me for a very long time. 🤍

Standing in a room surrounded by so many talented artists, sharing knowledge, experiences, ideas, and the same passion for this industry was incredibly emotional for me.

I felt honored to be there, not only to teach, but also to listen, connect, and learn from every artist in that room. Because no matter how many years we have been doing this, there is always something we can learn from one another.

For so long, I’ve had this dream of sharing with the world the knowledge I’ve gained throughout my journey. Not because I believe there is only one way to do things, or because I have all the answers, but because there are certain things I have spent years studying, practicing, questioning, and refining until they became something I truly feel confident teaching.

Color correction is one of those things.

ReTone™ came from years of seeing myself and other artists struggle with healed color, difficult corrections, and the fear of not knowing what a pigment will become once it heals. I wanted to turn everything I had learned into a system that could give other artists more understanding, more confidence, and ultimately help them create results that can truly change the way a client feels when she looks in the mirror.

And today, being able to share even a piece of that knowledge with all of you made me realize that a dream I’ve carried for years is actually becoming real. 🥹

To every artist I met today: THANK YOU. Thank you for listening, for sharing your own knowledge with me, for asking questions, and for reminding me why I love this industry so much.

And for those of you who received my freebie today, don’t forget there is a special ReTone™ treat waiting inside for you. 🎁

It is valid only through Monday, September 21, if you decide you’re ready to take the next step and join me inside the ReTone™️.

Today wasn’t just about teaching.
It was about artists learning from artists, supporting one another, and continuing to raise the level of what we do.
And I’m incredibly grateful that I got to be a small part of it. 🤍

Thank you @spcp_pmu for inviting me
Maybe you’re in a season where you can’t see what’ Maybe you’re in a season where you can’t see what’s ahead.

Where everything feels uncertain, heavy, or dark.

But remember…

The night was never meant to last forever.

Keep walking.
Keep believing.
Keep going.

Because after the darkness,
the light always comes.

“Weeping may endure for a night,
but joy comes in the morning.”
— Psalm 30:5

Don’t stop in the dark.
Your morning may be closer than you think.
Have your eyebrows faded to a tone you’re not lovi Have your eyebrows faded to a tone you’re not loving, but you still love the shape?

ReTone™ is a corrective color system designed to rebalance unwanted tones in healed permanent makeup.

It’s not about simply layering more pigment over old work. At this stage, understanding what is already present in the skin and carefully selecting the colorants being introduced is crucial for achieving balanced, predictable results.

In this case, we also added a little more thickness to the brows during the second session. Here is the healed result 4 months later. ✨

For artists, ReTone™ is not about memorizing which corrector to use for red, orange, gray, or blue brows. It teaches you how to assess the existing pigment, understand saturation and undertone, and create a correction strategy based on what the skin actually needs.

Because successful color correction isn’t about choosing a bottle, it’s about understanding what you’re correcting and why.

🎓 ARTISTS: Comment INFO to learn more about the ReTone™ Method.

⏰ Labor Day Sale ends TONIGHT!
Use code “LABORDAY100” at checkout to receive the sale price. Link in bio

#PMUColorCorrection #PermanentMakeupEducation #PMUArtist #ReToneMethod #PermanentMakeupTraining
No harsh transformations. Just you, refreshed. No No harsh transformations. Just you, refreshed.

Nowadays, we see so many faces taken over by harsh, blocky, overdone permanent makeup.

And sometimes I hear clients say, “But what’s the point of getting my brows done if no one can tell?”

That’s exactly the point.

The hardest part of beautiful permanent makeup is creating something so harmonious with your face that people notice you before they notice your brows.

Permanent makeup at its finest should enhance your features, not overpower them.

Natural ages naturally. Overdone can become a long term regret.

Trends will change. Your face will change. Volume shifts, features soften, and what looks fashionable today may not complement you years from now.

That’s why I believe in respecting your natural anatomy and working with what Mother Nature gave you and not trying to redesign your face around a trend.

Because your face speaks before you ever say a word.

Choose your artist wisely. Choose timeless over trendy. Choose enhancement over transformation.

Ready for permanent makeup that still looks like you?

Book your appointment and let’s create something designed for your face, not someone else’s. 🤍

#permanentmakeup #eyebrows #orangecountypermanentmakeup #brows
You think removal is always the best option when i You think removal is always the best option when it comes to color correction?

That’s because you’ve seen color correction done WRONG for years.

ReTone™ isn’t about memorizing which color goes over grey, red, orange, or blue brows.

Because if color correction were that simple, we wouldn’t see so many corrections turn into even bigger problems.

Here’s where artists usually go wrong

1 — Going darker and hoping the modifier mixed into the target color will magically fix everything.
It won’t.

When you don’t understand what’s underneath, adding more pigment can simply bury the problem temporarily — not correct it.

2 — Using highly opaque correctors because they give the client an immediate visual change.
It may look satisfying in the moment, but covering a problem isn’t the same as correcting it. Sometimes you’re just creating another layer that someone will have to deal with later.

ReTone™ teaches something completely different.

It teaches you how to THINK through a correction.

How to accurately analyze what you’re starting with, understand WHY those brows healed the way they did, determine where you need to go, and build a customized strategy to get there.

Because the magic isn’t in the pigment bottle.

The magic is in your thinking process.

You can’t confidently correct something you don’t deeply understand.

Every set of brows sitting in front of you has a history ; pigments, techniques, saturation, skin, previous sessions, and decisions that created what you see today.

ReTone™ teaches you how to read that history before deciding what comes next.

And with Labor Day weekend coming up, I want to give you the opportunity to join ReTone™ and completely change the way you approach color correction.

Use code LABORDAY100 at checkout to save $100 and join the ReTone™ tribe. 🥰

Created by an artist, for artists.

Link in BIO 

#colorcorrection #eyebrows #theretonemethod #botchedbrows #permanentmakeupbrows
CORRECTORS vs. TONERS 🎨 Do you know the difference CORRECTORS vs. TONERS 🎨
Do you know the difference and more importantly, when to use each one?

A corrector is a higher opacity pigment, typically due to the presence of titanium dioxide. This gives it greater covering power and can help when a correction requires not only a shift in color, but also a shift in value.

But here’s where I’m cautious:
I personally don’t believe in overusing high opacity pigments simply because we need an old brow to appear lighter.

If significant lightening is necessary, removal may be the better long term option rather than continuing to add opacity and more pigment into the skin.

A toner, on the other hand, is more sheer. It allows us to shift the unwanted color without significantly shifting the value, making it extremely useful when the goal is to rebalance the existing pigment rather than cover it.

And understanding which one to use is only part of the equation.

Inside ReTone™, we go much deeper into the pigments themselves; the colorants within them, opacity, value, undertones, and how to create custom formulas for different correction scenarios.

We also break down real case studies, healed results, and something that is often overlooked: how to approach touch ups on brows that have already been color corrected.

If you find yourself recommending removal for almost every correction, not because every brow truly needs it, but because you’re unsure how to safely approach what’s already in the skin——->ReTone™ was created for you.

Learn to assess first.
Correct strategically.
And understand why you’re choosing every pigment that goes into the skin.

click the Lincoln bio to access Retone™️
Share and save this video for more❤️

#permanentmakeup #colorcorrection #medication
Don’t shop by price on your FACE! Every dollar yo Don’t shop by price on your FACE! 
Every dollar you save is a down payment for your future laser removal. 

I feel so sorry for this lady. 

The amount of bleeding and the overdoing was just something I couldn’t keep watching. 

But hey the artist reassured her that the color was a medium dark brown! 

😬😬😬 #botchedpmu #permanentmakeup #eyebrows
Stop using AI generated images and Pinterest perfe Stop using AI generated images and Pinterest perfect brows as inspiration for your Permanent Makeup, especially when it comes to eyebrow shape.

I know those perfectly full, thick, lifted brows look beautiful. But inspiration and realistic expectations are two very different things.

If you naturally have thin eyebrows, Permanent Makeup can do an incredible job of restoring shape, improving symmetry, and creating the appearance of more fullness and definition.

But PMU is not meant to double the size of your natural brow or create an entirely new eyebrow in an area where your natural brow hair and brow muscle don’t belong.

And I say this with your best interest in mind.

Too often, I meet clients during correction consultations who were very clear about the result they wanted, but no one took the time to explain what was realistically achievable, what would heal well, and most importantly, what would still look good years later.

That’s where trust in Permanent Makeup gets lost.

Permanent Makeup should enhance your features, not completely transform them.

The further we move away from your natural anatomy, the greater the chance that what looks exciting today becomes something you regret later.

Want a dramatic transformation? Makeup is perfect for that. You can change it, follow trends, make your brows thicker, thinner, higher or straighter.

Permanent Makeup is different.

Trends will change.
Your taste will change.
Your face and facial volume will change.

But pigment placed far outside your natural brow structure doesn’t simply move when your preferences do.

Work with Mother Nature, not against her.

If you’re considering Permanent Makeup or you’ve had previous work and you’re unsure what can realistically be improved, I’d be happy to give you my professional opinion.

Comment “CONSULTATION” below and I’ll send you information for a FREE consultation, available online or in person. 🤎

#PermanentMakeup #PermanentBrows #PMUBrows #EyebrowCorrection #BrowArtist
Consultation isn’t a formality with me, it’s the m Consultation isn’t a formality with me, it’s the most important part of your visit.

I don’t take anything for granted. I listen to your vision, and I tell you honestly what’s achievable on your skin, not what sounds good in the moment. If something you want isn’t realistic, you’ll hear that from me, even if it costs me the sale. I’d rather give you the truth than sell you a dream you can’t wake up to.

That’s why transparency isn’t optional for me.
It’s the foundation of how I work. I’m not chasing one appointment, I’m building a relationship. Some of my clients have been with me for over 10 years, as long as I’ve had this studio in the US. That kind of trust isn’t built by closing deals. It’s built by being honest, every single time.

Always feel free to message me with questions. Call me. Educating my clients is just part of my work ethic and it’s completely free. 

#PermanentMakeupEducation #ConsultationMatters #TransparentArtistry #ClientFirst #PMUEducator
The newly released pigments of the Luxe Lite line The newly released pigments of the Luxe Lite line from @permablend_pigments gives the most incredible results! 

My client requested the softest healed result. 
“I don’t want it to look tattooed and want a soft healed result that enhances” 
That’s actually music for my 👂 👂 

The great performance of organic pigments with 50% of pigment load. Same results, just softer! 

Have you tried them yet? Order now at permablend.com and use code “FRANCESCA15” for a 15% discount! 

Artist info 
Luxe Lite in Blonde-forest brown and pretty penny toner. 

#eyebrows  #permanentmakeup #orangecountypermanentmakeup #powderbrows #nanobrows
Innovation isn’t about following trends. It’s abou Innovation isn’t about following trends. It’s about staying ahead of them.

For more than 10 years, we’ve incorporated advanced LED red light therapy into our Permanent Makeup procedures; long before it became a trend in our industry. We are constantly researching and investing in the latest technology to make every treatment safer, more comfortable, and to support the best possible healing experience.

Our professional grade LED device features 1,200 high performance lights designed to help calm the skin immediately after a procedure. Red light therapy supports the skin’s natural recovery process and, as you can see in these photos, can visibly reduce the appearance of swelling and inflammation in as little as 15 minutes.

✨ The photos shown here were taken only 15 minutes apart:
Left: Immediately after Lip Blush.
Right: After just 15 minutes of LED Red Light Therapy.

It’s these details and our commitment to continuously investing in the most advanced techniques and equipment that help set the experience we provide apart.

Your results matter. But so does your healing journey.

Red light therapy is complimentary for all first time brows and lip sessions. Can be added to your touch ups as an add on upon request. 
Always available. 

Looking to purchase a handheld to use at home? Visit the link in bio and view our options! DM for any questions! 

#LipBlush #PermanentMakeup #LEDLightTherapy #PMUHealing #FrancescaPermanentMakeup
Eyelash Enhancement or Eyeliner? ✨ These two beau Eyelash Enhancement or Eyeliner? ✨

These two beautiful permanent makeup techniques are designed for two different types of clients.

Eyelash Enhancement is tattooed exclusively within the lash line to create the illusion of fuller, darker lashes. It’s the perfect choice if you don’t wear eyeliner every day but want a subtle, natural enhancement that makes your eyes stand out.

Eyeliner creates a more defined, makeup inspired look that resembles perfectly applied eyeliner. It’s ideal for those who wear eyeliner daily and want to wake up with a polished, finished look every day.

What team are you? Let me know in the comments! 💛

Not sure what to pick? Send me a DM and let’s chat! 

#PermanentMakeup #EyelashEnhancement #PermanentEyeliner #WakeUpWithMakeup #OrangeCountyPMU
Less than a year ago, she came to me asking for a Less than a year ago, she came to me asking for a brow touch up.

The moment I saw her in person, I knew adding more pigment wasn’t the answer. The shape wasn’t bad, but the brows were far too saturated and heavy for her face. They had become the first thing you noticed instead of enhancing her natural features.

She hadn’t really thought about it that way until we talked. Once we did, she completely agreed, it was time for a fresh start.

We began with two saline removal sessions to gently lift as much pigment as possible before moving on to laser. By the time she had her first laser treatment, the color was less saturated, and a single laser session removed almost all of the remaining pigment.

Three months later, her skin was fully healed and ready for new brows.

This time, I created a soft combination of powder brows and delicate hairstrokes designed to enhance her features not overpower them.

That’s what beautiful permanent makeup should do. It shouldn’t be the first thing people notice. It should quietly frame your face and let your confidence shine through.

Now, when she walks into a room, you don’t see her eyebrows first—you see her smile. ☺️

#PermanentMakeup #BrowCorrection #SalineRemoval #LaserRemoval #PowderBrows
Curious about what happens behind the scenes of a Curious about what happens behind the scenes of a beautiful powder brow? 

Watch me build this beautiful airy powder brow look. 

Watch till the end for artists info.

If you liked the video save and share for more🥰

#permanentmakeup #pmuartist #orangecounty #pmueducation #eyebrows
When getting something permanently tattooed on you When getting something permanently tattooed on your face, alway trust professional advice. 

The goal is always thinking long term. 

Check out this before, healed and after 3 years result on this young girl. 

Still think that first picture is too much?

#permanentmakeup #naturalbrows #powderbrows #orangecounty
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(951) 733-2225

1920 E Katella Ave. Ste P
Orange, CA 92867 

Info@francescapmu.com

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Our Mission

Our mission is to make our clients feel their absolute best 24 hours a day, 7 days a week. Giving the gift of confidence and ensuring their look is as polished and perfect as they are. Whether we are reversing years of overplucking or offering our knowledge of skincare, we do our part to give our clients an exceptional experience.

© 2026 Permanent Makeup by Francesca. All Rights Reserved.

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